Segment Marketing Manager Aventa
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2022 revenues of approximately $10.6 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.
Join us and make a difference
The Segment Market Manager (SMM) is responsible for developing and executing market segment plans that drive profitable growth for Eastman’s Aventa Compostable materials platform.
Working with the appropriate cross functional team, the SMM is responsible for developing a compelling value proposition and offer for each market segment, as well as designing a marketing and sales effort to maximize the market segment’s volume, revenue and variable margin contribution. Market segment level offers will specify products to be offered, service level bands for service offer elements, and price bands. The SMM will lead a team that includes Market Development Managers, Sustainability and Marketing Communications.
Responsibilities
- Leverages market, segment and customer insights to identify market segments with the highest margin growth potential and builds addressable market maps
- Develop market segment plans including establishing targets and projects that maximize volume and margin growth
- Lead the cross functional segment teams that are accountable for executing all activities within the market segment plans including customer engagement plans
- Develop compelling offers (including pricing strategy) and value propositions for market segments
- Develop a fact base for each segment and keep continuously refreshed and deepened
- Capture and analyze information from a variety of sources to identify market/customer feedback and offer insights and measure market segment performance results
- Based upon market/segment trends, growth drivers and customer insights identify innovation and growth opportunities to bring new, differentiated products to the targeted market segments in the form of Stage Gate projects
- Apply good marketing discipline and practices on the job to grow the business across diverse markets and through a variety of channels (e.g., digital, social medial, content marketing, sales support, print, etc.)
- Lead and coach a team of five direct reports
Qualifications
- Bachelor’s Degree in marketing discipline required
- MBA degree with an emphasis in marketing is preferred
- Prior experience in sustainable materials used in the food packaging and/or food service market preferred
- 6-10 years prior experience in sales, marketing, commercial or product management
- Able to coach and develop marketing skills in others
- Continuously builds Industry/ Market understanding and insights
- Has identified and delivered on opportunities through segmentation and targeting
- Utilized Stage-Gate process to develop new, differentiated products
- Developed financial value case for segment plans and tactics
- Has successfully activated new products in a market
Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.
Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.
Nearest Major Market: Asheville
Nearest Secondary Market: Knoxville
Job Segment:
Marketing Manager, Marketing MBA, Communications, Marketing Communications, Marketing